Bachelor of Business Management (BBM)
Program Code: DUSBM-B-04
Introduction
The Bachelor of Business Management (BBM) is a comprehensive undergraduate program designed to develop students’ knowledge and practical skills in business management, leadership, and entrepreneurship. The program covers key areas such as marketing, finance, human resources, operations, strategic management, and business communication. It prepares students to analyze business challenges, make effective decisions, manage organizational resources, and lead businesses in a competitive global environment.
Areas of Specialization / Fields of Study
Business Management, Marketing, Finance, Human Resource Management, Operations Management, Entrepreneurship, Strategic Management, International Business, and Digital Business.
Program Learning Outcomes
Graduates will be able to apply business management principles, analyze organizational challenges, develop business strategies, demonstrate leadership and communication skills, manage resources effectively, and make informed managerial decisions.
Academic Requirements for Admission
Successful completion of secondary/high school education or an equivalent recognized qualification.
Language Requirements for Admission
Basic proficiency in English.
Career Outcomes
Business Manager, Business Development Executive, Marketing Manager, HR Executive, Operations Manager, Project Coordinator, Business Analyst, Entrepreneur, and Management Consultant.
Accreditation Note
Accredited by International Accreditation Body.